Track Academy is a registered Charity using sport for social change. It’s run by former British Athlete, Connie Henry. They are helping young people realise that they are more than the circumstances they are born into and help them fulfil their true potential and develop as positive members of their community. We were tasked with the very important job of rebranding the organisation. The final brand represents Track Academy perfectly, it combines an Athletics Track and books into a sporting badge that will appeal to both sponsors and children athletes.