MLK intimates are a start-up fashion brand that specialise in swimwear and lingerie. They wanted an edgy brand that they could stamp on their products and make a name for themselves. The biggest challenge was creating an edgy brand that still felt luxury and feminine. The use of dark greys and dusky pink gave us the feminine base which allowed us to be edgy with the logo and the rest of the brand. The final result is a stunning mark accompanied with beautiful brand collateral.